With the FP48, Fountaine Pajot presents much more than a new sailing catamaran. Through an unprecedented campaign, the brand proposes a new way of telling life at sea, where experience takes center stage. Discover the first official images of the FP48.
The launch of a new model always marks an important moment for Fountaine Pajot. But with the FP48 we wanted to go one step further. Instead of retelling the story of a new ship, We wanted to tell what really defines life on board: the shared moments, the horizons that open, the emotions that are born in the sea and the experiences that turn each voyage into an unforgettable memory.
Through this campaign, the FP48 is revealed little by little. More than a sailing catamaran, becomes the scene of memories to be created, adventures to share and a new way of living sailing.
A new vision for the launch of a sailing catamaran
To accompany the launch of FP48, Fountaine Pajot has completely reinvented its creative approach.
Our ambition was simple: go beyond the traditional codes of a product launch to offer a more contemporary vision, immersive and inspiring.
This new vision places experience at the center of the story. Shift the focus from the boat's characteristics to the emotions it awakens, from the equipment to the moments lived on board, from the product to the pleasure of sailing together. Every image tells a story: a sunrise at sea, a quiet anchorage in a preserved cove, a shared meal in front of the horizon or those moments of freedom that make life at sea truly unforgettable.
